The Ultimate Reason Why You're Still Struggling In Your Business While The 1% Bask In Success And Money.👇

Financial Freedom, Unlocked.

The branding strategy that will allow you to compete with 7-8 figure online brands and stand out as the better solution.  

Financial Freedom, Unlocked.

The branding strategy that 
will allow you to compete with 
7-8 figure online brands and 
stand out as the better solution.  

How Branding Will Help You Reach The Next Level

You’re doing “okay” but you want 6 figures, or 7, or why not 8.

When you have a business, you sell goods and services. When you have a brand, you sell an experience. 

  • People don't pay for products or services, they pay for the experiences tied to those purchases. You'll sell more.
  • ​People are willing to pay more for a better experience with the same goods/services. Branding allows you to give more value to what you sell, and set higher prices. 
  • ​People want to identify with brands that represent what they want to be: cool, fun, environmentally conscious, fill-in-the-blank. So you’ll have fans.
 Isn't branding only
for big companies? 

That’s what big companies want you to think.
Let’s talk about the myths they want you to believe.

 Isn't branding only
for big companies? 

That’s what big companies want you to think.
Let’s talk about the myths they want you to believe.

Branding Myths:

  • Branding only works if you have a big marketing budget.
  • Branding is complicated and takes a lot of expertise.
  • You can’t come up with an original brand. Everything has already “been done”.
  • ​Your target audience doesn't care.
  • ​Branding doesn’t work anyway.

Branding Truths:

  • Branding requires creativity, not money.
  • Branding is easy to learn and do when explained right. 
  • Branding is about distinct authenticity, not being original nor following trends. 
  • ​Your target audience NEEDS you—even if they don’t know it yet. 
  • ​Branding always works, and you’ll see it if you start tracking results.

Introducing
The Brand Launchpad

By the end of this, you will
have a top brand people love. 

We’ve condensed years of marketing experience into the ultimate branding tool so now you can do it all on your own. 

The Brand Launchpad will allow you to: 

Build Your Tribe

Attract the right customers in bulks through an authentic branding story they can relate with. Ex. You know how Apple is all about creativity?

Break Your Ceiling 

Charge more for the brand experience built-in in all of the products or services that you offer. Ex. Starbucks selling the same coffee you can make at home at x5 pricing. 

Speak To The Heart 

Trigger powerful emotions in people so you get not just customers, but fans. Ex. How do you feel about M&Ms?

Make A Difference

Stand up for what you believe in and make a difference. Ex. Tesla. They weren't the first electric car, you know.

Top Of Mind 

Position your business as the obvious choice for your target audience. Ex. Forever 21
And that’s just the beginning. 

Introducing
The Brand Launchpad

By the end of this, you
will have a brand people love. 

We’ve condensed years of marketing experience into the ultimate branding tool so now you can do it all on your own. 

The Brand Launchpad will allow you to: 

Build Your Tribe

Attract the right customers in bulks through an authentic branding story they can relate with. Ex. You know how Apple is all about creativity?

Break Your Ceiling 

Charge more for the brand experience built-in in all of the products or services that you offer. Ex. Starbucks selling the same coffee you can make at home at x5 pricing. 

Speak To The Heart 

Trigger powerful emotions in people so you get not just customers, but fans. Ex. How do you feel about M&Ms?

Make A Difference

Stand up for what you believe in and make a difference. Ex. Tesla. They weren't the first electric car, you know.

Top Of Mind 

Position your business as the obvious choice for your target audience. Ex. Forever 21
And that’s just the beginning. 

Sneak Peek into The Brand Launchpad

Deriving Your Brand Story

Create your brand philosophy and build your belief and benefits around it. This is the base of your authentic brand.

Identifying Your Brand Values 
and Your "Why"

Decide what you can give to your customers, community and this world that will make a difference.

Differentiating Your Brand from Competitors

Find your functional and emotional points of difference and use them to the fullest.

Create Your Brand Personality 
and Customer Persona

Make sure you attract and speak to the right people with the right approach to keep them engaged. 

Internal and External 
Brand Positioning Statements

Position your business to satisfy a specific market need (maybe one that’s completely overlooked by your competitors)

Brand DNA and 
Brand Summary

Get super clear on what your brand is about. When you’re clear on it, your customers will be clear on it too. Remember: a confused mind will always say no.

Sneak Peek into The Brand Launchpad

Deriving Your Brand Story

Create your brand philosophy and build your belief and benefits around it. This is the base of your authentic brand.

Identifying Your Brand Values 
and Your "Why"

Decide what you can give to your customers, community and this world that will make a difference.

Differentiating Your Brand 
from Competitors

Find your functional and emotional points of difference and use them to the fullest

Create Your Brand Personality 
and Customer Persona

Make sure you attract and speak to the right people with the right approach to keep them engaged.

Internal and External 
Brand Positioning Statements

Position your business to satisfy a specific market need (maybe one that’s completely overlooked by your competitors)

Brand DNA and 
Brand Summary

Get super clear on what your brand is about.When you’re clear on it, your customers will be clear on it too. Remember: a confused mind will always say no.

How to use The Brand Launchpad

 No “tech savviness” required

The Brand Launchpad is an Interactive Guide created by following the exact same process we’ve used in-house to help 9-figure brands develop or optimize their marketing strategy.

Now, you can use it as a DIY alternative to what corporate America has deemed “out of reach” for minority businesses.
  • Read the content and follow instructions.
  • Think BIG. Be AUTHENTIC. Have FUN.
  • ​Do the exercises (they're super fun!)
  • ​Don't Rush. Give yourself time.
  • ​Narrow it all down to a powerful brand.
  • ​Apply your branding outcome to all your campaign materials, communications, packaging and the whole nine!
  • ​Start offering experiences and grow your business.

Developed By 
Branding and 
Marketing Experts

...to help you skyrocket your 
business results and tip the scales.

We are Monique B. Wingfield (CEO) and Jhei A. Manzanero (CMO), of PXC Labs, and we’re sick and tired of watching hard-working minority business owners fail to set up their businesses, leaving behind crippling debt instead of generational wealth. 

You think the system is against you? 
It is—but that doesn’t mean there’s nothing you can do about it.

Because the world we live in now allows for insiders like us to spread the knowledge and tip the scales back to balance.
 If you’re in the 99% of business owners who don’t run the world, it’s time to
get more of what
you deserve.

And it starts
with getting the
know-how. 
 If you’re in the 99% of business owners who don’t run the world, it’s time to get more of what you deserve.

And it starts with getting
the know-how. 
Monique is an emerging international land developer leading BIGWIG GLOBAL INC., to convert blighted areas into inclusive, economically healthy, self-sustaining + smart communities around the globe.

As a visionary and initiator, she is breaking ground on
innovative initiatives that eliminate homelessness, high  mortality rates and promoting quality education. All while preserving culture and environmental legacy for future generations.

*MIT Real Estate Development - Planning and Process

JHEI A. MANZANERO

Jhei is creative director and marketing + communications expert backed up with 10+ years experience with Marriott International’s Manila Marriott Hotel and 14+ years professional practice in fine/digital arts, advertising, marketing, communications, and branding.

She is currently learning and exploring more ways to contribute to humanity and earth through her creativity and skills by joining Immortal Project as the global marketing director and PXC Labs as the chief marketing officer.

*UST BA Fine Arts - Advertising Major

Why Branding Your Business Changes The Game?

Here's what the 1% of Successful Entrepreneurs
and Multi-Million/Billion Industry Leaders have to say about Branding.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. 

- Jeff Bezos 

Founder and CEO of Amazon | Owner Washington Post | Founder of Blue Origin (space venture)
If people believe they share values with a company, they will stay loyal to the brand. 

- Howard Schultz

Businessman and Billionare  |  Former CEO of Starbucks  |  Former Owner of the Seattle SuperSonics
Your brand is the single most important investment you can make in your business.

- Steve Forbes

Editor-in-Chief of Forbes Magazine
Virgin’s success can be attributed to a lot of different things, however this was the best decision we ever made. The defining factor that has kept us in business, and growing, for more than 50 years has been the strength and reputation of the brand
The way a company brands itself is everything. Beyond your products or services, it will ultimately decide whether or not a business survives.

- Richard Branson

Founder of Virgin Group  |  Business Magnate  |  Author  |  Investor  |  Philatrophist 
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. 

- Jeff Bezos 

Founder and CEO of Amazon | Owner Washington Post
Founder of Blue Origin (space venture)
If people believe they share values with a company, they will stay loyal to the brand. 

- Howard Schultz

Businessman and Billionare | Former CEO of Starbucks
Former Owner of the Seattle SuperSonics
Your brand is the single most important investment you can make in your business.

- Steve Forbes

Editor-in-Chief of Forbes Magazine
Virgin’s success can be attributed to a lot of different things, however this was the best decision we ever made. The defining factor that has kept us in business, and growing, for more than 50 years has been the strength and reputation of the brand
The way a company brands itself is everything. Beyond your products or services, it will ultimately decide whether or not a business survives.

- Richard Branson

Founder of Virgin Group | Business Magnate
Author | Investor | Philatrophist 

Your Biggest Loss If
You Don't Get This?

OPPORTUNITY TO TURN THE  TIDES - faster and cheaper than hiring expensive agencies to do this for you.

You’ve always wondered what you could do for your business to be like the big players. Missing out on this could haunt you with “what ifs”, what if this could work, or actually help your business grow or be what it was really meant to be.

We’ve seen it happen. Women and men running small businesses come to us deflated. They’ve wasted money on incompetent freelancers or they’ve done things on their own—but it didn’t work.

Most businesses fail because the system was built to serve the ones who can pay, leaving those who can’t, struggling to get access to the tools and know-hows that can get them inside the 1%.

...Not on our watch.

This Is For You If:

  • You want to get to the next level, whether that’s 6, 7 or 8 figures.
  • You’re unclear on how to achieve your business goals.
  • You need the best, fastest growth strategy.
  • ​Online marketing doesn’t work for you (or doesn’t work well).
  • ​You’re offering high quality, but others charge more for less. 
  • You want your business to stand out from the crowd.

The Next Level, Unlocked.

Stop waiting for your time to get to the next level. This is the key to unlocking your business’ full potential. 
Why spend all that money to hire an agency or freelancer when you can do it yourself? 
Take it in your hands to build your own brand and see it grow.

MISFT - Minority Institute of Science, Fashion and Technology, is an educational hub that is dedicated to uplifting the minority and women - the underserved,  by providing access, resources, digital learning products and opportunities. We make no claims or representation that by using MISFT and its products, you will earn money or make your money back. Testimonials shown are real experiences from paying users/ customers of MISFT. Their business's results are not typical, and your business's experience will vary based upon the effort and education of your business's employees and management, the business model that is implemented, and market forces beyond anyone's control. 
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